Influence Of The Media In Forming Negative Body Image Among Females

We set out in this paper to explore the influence of the media in forming negative body image among females. In the course of the research, we also looked at the influence of media—primarily TV watching—on males just to compare the two groups and their responses to media images. Our findings reveal that although distortions in body image are growing among both males and females, females are especially vulnerable to body-image messages and respond to them with distorted behaviors around dieting and with lowered self-esteem or self-image.These conclusions are supported further by some of the work of Garner, Garfinkel, and Olmstead (1983) who claim that media exposure to stereotypes of very thin women models and reinforces the association between thinness and the characteristics such as physical attractiveness, desirability, personal self-worth, and success. This can lead to internalization of a thin ideal stereotype by females, which can result in distortion of the mental image of themselves (Downs & Harrison, 1985; Ogletree, S.M. , Williams, S. W. , Raffeld, P. , Mason, B. , & Fricke, K. , 1990; Salmons, Lewis, Rogers, Gotherer, & Booth, 1988). Indeed, Myers and Biocca (1992) claim that only 30 minutes of TV watch a day can alter a young woman’s perception of body shape. Why is this important? First, of all the effect of pervasive media influence, such as extensive TV watching and the reading of women’s magazine which are full of diet programs, are distorting the image of females’ perceptions of their ideal body image.Whereas, in some eras in history a â€Å"Rubenesque† or plump figure was considered a favorable body type, in this period of time the ideal type is an emaciated look. This distortion can lead to behaviors that create unhealthy dieting and exercise patterns that have the potential to seriously affect a young woman’s long-term health outlook and can lead to diseases such as Anorexia nervosa and Bulimia . A second consideration is the role of self-image. It appears as something of a chicken-and-egg issue. That is, do media images cause lowered self-esteem and lead to unhealthy dieting and exercise behavior.Or does the practice of consistently unhealthy behaviors that don’t lead to the distorted image that is imagined by some women cause lowered self-esteem? In an article on the Media Awareness Network, it is claimed that all this media barrage leaves the message that women are always in need of adjustment so that whether it starts with the chicken or the egg the woman is going after a mostly unattainable goal of extreme thinness and thus can’t win and will ultimately end up with a lowered self-image.The third point is that the media benefit from the constant message that women are inadequate. The article on the Media Awareness Network cites the fact that the diet, cosmetic, and plastic surgery industries are direct beneficiaries of women’s feelings that their b ody images are inadequate. They state that, â€Å"By presenting an ideal difficult to achieve and maintain, the cosmetic and diet product industries are assured of growth and profits. And it’s no accident that youth is increasingly promoted, along with thinness, as an essential criterion of beauty.Such women are more likely to buy beauty products, new clothes, diet aids, and memberships to health clubs. Obviously, this is a situation where a need is created, a consumer is convinced of the need, and services and products are introduced to fill the need. What are some of the considerations that exist that are trying to address and disrupt this unhealthy contract? The article on the Media Awareness Network states that â€Å"There have been efforts in the magazine industry to buck the trend.For several years the Quebec magazine Coup de Pouce has consistently included full-sized women in their fashion pages and Chà ¢telaine has pledged not to touch up photos and not to include models less than 25 years of age. † There was also significant attention to the models for Dove cosmetic products, who were average-sized women. These ads appeared in magazines and on TV. An informal scan of TV ads and programs might show some average-sized women, but they are still few and far between. Our unfortunate conclusion is that the fantasy image of a super-thin woman still sells products.

Current Trends in Technology Essay

School is no longer limited to simple reading, writing and arithmetic. The use of technology has expanded the prospect for education, giving us never-ending possibilities. Therefore, technology deserves significant school attention in order for students to possess technological survival skills. The positive effects of how it can be used in the classroom to enable learning for teachers and students will be explored as well as the need to ensure job stability in the future. What lesson ideas can teachers do using technology? Assign a digital presentation. Students can express themselves more clearly using technology. Technology can be used extensively for language arts. Student reports no longer have to be limited to a written report. Students now are able to have access to unlimited books online. Therefore, teachers are only limited by the student’s ability to access a computer. Web quest is also a tool used for literature exploration. Teachers are able to use media clips to show in class. Videos are available online that help many teachers provide a visual aid to the lesson that they are teaching. Power point presentations enhance instruction in the language arts classroom by storing daily objectives in a PowerPoint presentation and begin each class session by sharing the daily objectives. Creating PowerPoint presentations for essential notes and providing students the slides using the â€Å"handout† option will prevent students from focusing on simply copying the notes from the board or overhead. They will listen to teacher comments and make meaningful notes in the spaces provided. The amount of information on each slide should be limited to one or two important bullets. Students should be encouraged to use PowerPoint presentations when they are required to present to the class. Their self-expression and creativity can be explored with the program’s design options. Reading strategies can be done with the use of technology. During reading teachers can help students activate prior knowledge and generate predictions in order to comprehend text. Teachers can do this when they introduce a reading lesson or topic. Using a multi-media approach, the teacher shows pictures, slides, or clips that is similar to the story concept. Real life connections can also be made with the help of these visuals, as well as helping them create mental images. Students can be asked to make predictions on what they think the story is about. Their answers and responses can be recorded and played back to them after the story is over. This stimulates their interest in the current reading lesson. They will be keener to paying attention and listening. They will be eager to hear their responses played back to them to see if their predictions were correct. Internet provides access to public domains. It also gives students the freedom to read some of the greatest written books and materials. Using websites provides students with a greater knowledge of historical and social foundations in which many pieces of literature rest upon. Printouts of short stories found on line can be distributed to the class. They can be required to read the text and highlight the story concepts such as setting, characters and etc. Teachers and students can also set up a blog that is viewed by their class only. This allows the students to express their ideas and thoughts with the teacher and vice versa. Students can share ideas with classmates and also read one another’s post. This helps tighten the bond between teacher and student and bring classmates closer together. They will all have something in common that they are a part of. There are a number of strategies that can be used in the teaching of reading for students. If a teacher is uncertain how they can integrate technology into their reading instruction, there are many websites that gives lesson plans and ideas. Technology also can be used with writing. Teachers are able to have advance writing instruction with the help of technology. Projectors can be used for students to see the writing process modeled by their teachers. This gives students a chance to see how the procedure works from rough drafting to final revisions. There is a lot of software available that help kids make their story come alive. Programs are available that read their story back to them. How awesome is that? Kids can hear what their writing sounds like and this offers a chance for them to critique it even farther. Microsoft Word is a poplar application program that is used widely in education. This program allows and helps students recognize grammatical and spelling errors. This provides students with guidance on writing a correct composition. It also guides students as well as help them overcome and accomplish the task of terminology difficulty. They are provided with a vast selection of terms. Websites are available that demonstrate proper organization and correct format for writing. It helps with the building and organization of thoughts for a paper. These websites serve as a learning tool. They assist teacher and students in recognizing rational and well thought-out writing ideas. Researching these web sites inspire students with many writing ideas they may have been blocked from. Not to mention, the expansion of the writing curriculum for students with disabilities have greatly been expanded. These students are now able to use voice and touch screen programs as a way to express their ideas. This method is much more effective than the use of paper and pencil. These programs assist these students in developing language skills as well as writing skills. The internet allows for the publishing of student’s work. This procedure makes the idea of an audience more real to them. It can motivate students to become authors and possibly encourage a future in the writing field. There are many websites that offer contests for student’s writing. Teachers should take time to find challenges for their students and inspire them to write for profit. There are many schools that don’t have the privilege of having available reference books. Many publishers have made their reference books available online. Another way to get students to write is student produced newspapers. This is a great practice for their writing skills. It also allows them to be creative, productive and organized. Technology can be used as a written language convention. Students reinforce their grammar skills with online games and activities. This is a way students can have fun with dry material. Oral language can be improved with the use of technology. PowerPoint presentations allow students to organize their speeches and make the audience follow along with the presenter and the teacher to assess a student’s performance. Project based learning can greatly be increased with the use of technology. This is a way students can use technology in proportion to real life situations. Students are able to make decisions in small groups based upon their design, problem solving, resolutions, and analytical measures. This allows students the freedom to be n charge and have full control over their own project. They will be digging deep into those critical thinking skills in order for their project to run smoothly. It gives them more creative independence. This serves as a hands-on learning experience in order for students to answer and relate to the main ideas and standards of the subject area. These encounters are related to e veryday life. Students will be able to take what they’ve learned and apply it in their own life. Students are also able to get involved with projects which connect classes together around the world. The internet provides structure and resources for students to do research on an international level. The use of technology broadens student’s horizons, their goals and beliefs. They can actually connect to another part of the world. They can learn cultural information about places they’ve only heard about. It gives them a chance to explore what’s out there in the world from inside their classroom. What better way for a child to learn about new things than being in a school environment? This is safer for our kids. It takes down the risk of them exploring outside of school on their own. A lot of children don’t know what’s out there because they’ve never been exposed to new surroundings. Children tend to stray away more so out of being curious. Why not fulfill that curiosity by exploring it in class? Project based learning allows children to feed their curiosity by allowing them to choose and have control over what they want to learn. What about drugs, sex and weapons? These are all subjects that kids can explore using technology as a guide. They can research the most harmful drugs in the United States and compared it to the harmful drugs in another country. Teenage pregnancy rate and STD’s can be compared or examined around the world. Weapons that are used to kill children and or our soldiers can be brought to the student’s attention. These subjects are also crucial one’s that need to be discussed with our youth. Students can present their information and their results to the class. They can also come up with a way they feel these problems can be solved or minimized. There might be a student who’s considering having sex, once they research and see the effects of sex up close and personal (i. e. regnancy and STD’s) maybe their mind will be changed. Another one might be interested or all ready taking drugs. They will gain knowledge about what drugs really do to your body. Guns are growing more and more poplar. Students can see first hand the consequences of these weapons. The innocent lives that is lost due to carelessness. As a result of the use of technology, project based learning can be upgraded trem endously and provide a whole new level of learning experiences, which will be beneficial to the student in the long run. Technology can be used to provide visual learning. Digital storytelling challenges students to take their written ideas and translate them into a visual medium. They could write a script then produce a video. Teachers can create rubrics for assessing students, writing and speaking. Teachers can use projectors in the classroom to show photographs, videos or slides. These visual aids keep students engage in the instruction they are receiving. A teacher can integrate a video to go along with the lesson they are teaching. A student can only get so much from a lecture. Most people are visual learners. A video can reemphasize the information that the teacher is trying to convey. That allows those students who weren’t able to grasp the understanding or the concept of the lesson an alternative measure. Teachers can also use technology as visual aids by printing out statistical information for students to see. They can make printouts of graphs and charts to reiterate a particular subject. There are many websites available that provide many resources and tips teachers can use to create hands-on visual aids in their classroom. This will be a great way to allow students to work together as a team. It will decrease isolation among students. They all can work in teams to research a project on the internet. Teachers can also ask students to use the internet to come up with an audio visual project they can share with the class. Students have fun and learn more when they can see what they are learning. Point blank students will be excited and eager when they are able to participate and contribute to their own learning. Shouldn’t they be able to donate and feed their own minds? Technology as visual aids is a way they can connect their interest to learning. Another visual aid that the teacher can use is handouts. Handouts are a way to reinforce the instruction that is given. It gives students a general overview of the material as well as identifying the key points. This will cut down on confusion and students will be clearer on the focus points. Visual aids, especially audio visual help many students that have different learning styles. This strategy brings mode of students who don’t have the so called, â€Å"norm† learning style. In history this can be used for students to see some of the places they are iscussing. Students can view pictures and artifacts through the web that will really make the lesson come alive for them. They will be like, â€Å"Wow this really happened! † or â€Å"Wow this really did exist! † There are many websites that provide simulations for certain subject areas for students. Science is a subject where there is no limit to what students can explore and research with the help of the i nternet. Students can look up all types of animals and insects. This will be much more fun than just reading about them in their textbooks. They can even print out certain information they have found, with teacher approval of course. Visual aids are an awesome way to turn a classroom into an adventurous experience instead of a place. Teachers can benefit tremendously from the use of technology. Technology can help boost the relationship between students and teacher. It affects the way teachers instruct and give a lesson. Technology is a level where students and teachers can relate and identify on. Teachers can use computer tools to reorganize record keeping and clerical tasks, in order to free up time for instruction or professional development. Teachers are able to keep track of grades, behavior and other classroom information with the use of a computer. This information can be saved and always be available for the teacher to pull up at the demand of a parent. This cuts out paper work that can often be misplaced. Teachers can input their lesson plans and goals on the handout for parents to have a record as well. Therefore isolation will be decreased by using e-mail and the Internet to communicate with colleagues, parents, and the outside world. What grown up doesn’t have an e-mail? E-mail is a great way for parents to communicate with teachers effectively when face to face is not possible. Teachers are so busy; often they don’t have the time to call each individual parent. Simple questions and information can be exchanged through e-mail. This mode also help out working parents who can’t often answer a phone call when their busy. A click in their e-mail and this problem can be eliminated. Professional development activities can be increased by taking distance education courses, accessing educational research, and accessing classroom materials such as lesson plans. Teachers will be able to take courses that their principal may suggest through the use of the internet. They can also take classes that can help further their education online. Also, teachers will not have to leave their classroom when they are looking for additional activities for their students. They can search the internet for educational ideas that will help productivity in their classroom. Teachers can find video clips and other materials that will go hand in hand with their lesson plans. These can serve as great visual aids and teaching tools when giving instruction. If a student poses a question that the teacher may be unclear of the answer, they can look it up together. There are a wide variety of tools that are available to help teachers transform their classroom into a more exciting place for learning. Smart boards are growing more and more poplar. These non traditional boards are a way for teachers to transmit information from their computer screen to the class. Their also software available that help teachers set up websites for their class. Teachers can create websites that are designated specifically to the concept they are teaching, for the purpose of helping their students. This eliminates those web sites teachers are not comfortable with their students exploring. The teaching of technology to our kids will help secure them a successful career in the future. In a demanding economy, technology skills are required to stay ahead. Jobs are being lost everyday. Why not ensure our children a spot in the years to come? Technology is used even in the simplest profession. Students not only need to learn the skills that are evident in the workforce today, but also be ready and prepared for the technology changes that will happen in the future.

The Life of a Slave in the 1800’s

The Life of a Slave in the 1800’s Life as a slave was very difficult. As many as 4. 5 million slaves were working in Southern plantations in the early to mid-1800’s. There were two types of slaves; field slaves and house slaves. People think that being a house slave was easier but this proves that theory wrong. Slaves had terrible environments, were separated from family and friends, and were sometimes beaten to death. Whites knew that slavery was wrong and immoral. Though, it still continued.Being a field slave was not at all easy. A field slave worked from sunrise to sunset, but during harvest, they worked an eighteen-hour day. A field worker was out in the field when the first sign of light shone until it was too dark to see. Women field workers worked the same hours as men. Pregnant women were expected to work until the child was born, and after the child's birth the woman worked in the field with the child on her back. Field workers lived in tiny huts with dirt for a floor.These small huts gave absolutely no protection against the cold winter winds. Slaves slept on rough blankets inside the hut. After a day on a cotton plantation the slaves got in a line to have their cotton weighed and receive their daily food. The minimum amount of cotton to be picked in one day was 200 pounds. At about the age of twelve a child's work became almost the same as an adult's. The field slaves were watched all day long by a white person with a whip. If they did not work up to the expectations, they were beaten and sometimes killed.A benefit of a field slave, however, was that slaves got Sundays off and maybe parts of Saturday unless it was during harvest. Most house slaves were living under better conditions than field workers. However, house slaves did not get Sunday off and usually attended church with their owners. House slaves cleaned, cooked, served meals, and took care of the children. Some house slaves lived in attics, closets, or corners in the big hous e even if their families lived in the quarters. A cook's day was long and hard.A cook got up early in the morning to cook breakfast, and the day ended with cleaning up after dinner and gathering firewood for the next day. These slaves sometimes stole food from the owner. A house slave had a better opportunity to learn how to read and write. They often listened in on their owner's conversations so they were able to warn field slaves of the owner auctioning certain slaves and other important things. House slaves did many other things like waited on tables, washed, roned, took up and put down carpets, swept floors, dusted furniture, hoed and weeded gardens, and collected the chicken eggs. They also took care of the infants allowing the owner to do whatever they wanted. Although house slaves had more privileges, being a house slave was not much, if any easier than being a field worker. At the time, slaves were separated from their families and auctioned off to white families so that the y could work as servants whether it was in the fields picking cotton and tobacco or working inside doing all of the house chores and practically raising the children.Slaves were most likely to have been in a family where they were beaten horrendously if they did not meet the expectations that the white folks had for them. Back then, society looked at slaves like they weren’t fully human and shouldn’t be treated as one. Like anyone else would say, it is very safe to say that having a life of a slave in the 1800’s was not easy. WORKS CITED: http://library. thinkquest. org/CR0215086/dailylife. htm

Human Resources Questions Essay Example | Topics and Well Written Essays - 2000 words

Human Resources Questions - Essay Example Instead of a bell curve, individual performance takes on a â€Å"power-law† – also known as the Paretian distribution wherein there are only few of the best performers can carry out most of the production output and business success (Aguinis; Miller). According to O'Boyle and Aguinis, individual performance should follow a ski jump-shaped Paretian distribution. Since only few employees are responsible for the success of the business, O'Boyle and Aguinis strongly suggest the idea that the modern HR managers should take time to re-evaluate the old strategy used in measuring employee performance (Miller; O'Boyle and Aguinis). In most cases, this can be done by carefully identifying responsible people and compensate them well for their outstanding work performances. A power-law or Paretian distribution is characterized by an â€Å"unstable mean, infinite variance, and a greater number of extreme events† (West and Deering). ... Given that a business organization is very much oriented with regards to each employee’s production output, the company should consider the importance of implementing a pay-for-performance system (McPhie and Sapin). In line with this, the HR manager should be able to tailor its pay-for-performance system based on the company’s desired level of individual work performances. For example, the individual work performance of employee A is represented by â€Å"point A†, therefore, her pay level should be at â€Å"pay A†. Assuming that most employees’ individual work performance is at â€Å"point B†, then, their individual pay level should be at â€Å"pay B†. In case an employee’s individual work performance is at â€Å"point C†, then, her individual pay level should be at â€Å"pay C†, and so on. 2. After a lot of thinking, you decide to take a risk. You quit your job in human resources management after gaining experienc e in life and career planning. You open up your own advisory and coaching practice. Your very first client, Rashid, is a 35 year old engineer who has worked for a construction firm since graduating from college but has discovered, â€Å"I really hate being an engineer now but I am not sure what I want to do. And I know I want more than a job†¦I want a calling and something that really interests me yet I don’t want to waste my skills.†What assessment instruments do you recommend for your very first client, Rashid? Be sure to fully explain why you selected the recommended instruments. The case of Rashid is a good example of a person who does not know what he wants in life. To be able to suggest the type of job suitable for Rashid, the HR manager should be able to assess

Creating High Performance teams in the workplace Essay

Creating High Performance teams in the workplace - Essay Example A group of six to seven people does not comprise a team. Teams are a group of individuals within a group with a common goal (Griffin &Moorhead, 2011, p.268). Groups and teams are not the same as group is a collection of people who may not have the same goal but in team the goal remains the same for every team member (Griffin &Moorhead, 2011, p.268). In a team, the decisions are taken either by the group together or a single person who may have better skills and expertise (Katzenbach & Smith, 2001, p.8). In a team, there is a continuous and a rigorous assessment of the performance of the team members (Katzenbach & Smith, 2001, p.9). Team activities help a person to inculcate leadership qualities in his personality (Franz, 2012, p.5). Features and benefits of team working Collaboration- In a team, the members work together to fulfill the common goal. Effective team work can produce tangible and intangible benefits for an organization in the form of increase in the quantity of the produ cts and increased customer satisfaction (Parker, 2011, p.5). Communication- In a team work, communication plays a major role. The leader would communicate with his team members on a regular basis as a good team cannot be built unless there is proper orchestration or communication of thoughts (Pritchett, 1992, p.2). Reducing complexity- Any activity that is first sorted out within a team will help to reduce its complicity and chaos in the operation (Willcocks & Morris, 1997, p.8). Balance of individual contribution – In a team, every member contributes his knowledge and expertise. The dominant members also contribute their expertise but they do not suppress the opinion of the others (Clutterbuck, 2007, p.70). The team leader would try to ensure that there is no imbalance in this regard Mutual support- In a team, the members mutually supports each other and help in continuous improvement (Goethals, et al., 2004, p.1533). Mutual trust can help the team to establish a work climat e and a communication process (Barner & Barner, 2012, p.40). Effort- The effectiveness of a team performance is assessed by its efforts. The effort that a team might put in depends on the task which should be motivating for the team members (Parcon, 2006, p.92). Cohesion - Team cohesion describes the way the team comes together in a social work (Kornspan, 2009, p.57). There is a positive relationship between performance level and cohesion in a team (Jowett, 2007, p.95). Effective ways to create high performance teams There can be many ways and tactics to create a high performance teams. a few aspects like bonding pattern in newly hired team, removing low morale in the project team, the team fit , resolving conflicts and increasing participation and creativity in the team can lead to a high performing team. It is often observed that new recruits or people joining an organization in their teams face difficulty and are uncomfortable with the environment. Also, sometimes the people with in a team feel isolated due to the factors like loneliness, new environment etc. This can harm the productivity of the team to a great extent (Roussel, 2011, p.244). So, the manager needs to make the new recruit comfortable with the team. Organizations face problems where there is inconsistency in the fit amongst the workers. In a team, some people can be productive working in a traditional work environment but as the working environment changed, there may be situations where these workers may not be able to work with

8 Forms of Waste in real Life Essay Example | Topics and Well Written Essays - 250 words

8 Forms of Waste in real Life - Essay Example This ensured that there was minimum time wasted by any of them waiting for the next step in production (Sarkar 76). The chefs were further required to assemble all their working tools before commencing their work to avoid unnecessary movement of materials and people during the process. The school further ensured that the required amount of baking flour was used. There had been concerns from the school management that the catering department had looked too much into the quality of snacks provided at the school canteen and failing to check on the quantity. As a result, the department was required to change its system so that unnecessary time was not spent in baking. This helped to scrap off extra processing and consequently increase on quantity. The last step taken by the school was ensuring that all the chefs assigned to preparing snacks adhered to their work so as to ensure that there were no non-utilized workers (Sarkar

Choose any topic Essay Example | Topics and Well Written Essays - 750 words

Choose any topic - Essay Example For two past consequetive weekends he had been held up and had not been able to travel and see his family. He missed his daughter Lynn who was turning twelve the next day . John had every reason to be home with his family. His wife at home had left work earlier and arrived at home, instructed the househelp on the chores she needed done. When Lynn’s father called to inform her of his inability to be with them over the weekend, she had been jovial taking it as an opportunity to mingle with her friends at a Friday party. She had hurriedly rushed to the shower and dressed her best. Her friend Nadia had come pick her up. She had departed telling her maid she had was going back to work to finish some pending tasks. Jane had preferred working from her office given the ample atmosphere it gave her than at her home office in which Lynn could come nugging her for little odds and ends. Had Jane known what was laying ahead for her, she would not have made such a blunder. Jane and Nadia st omped into the red saloon car and driven off to a club where Nadia had planned to introduce her to this tall handsome guy. Around 10.00 p.m., John had hastily arrived at the bus station, managed to get the last bus headed to his home town. His attempts to call Jane had been futile since she had switched off her cell phone. John mysteriously found himself on sit number thirteen. An odd number indeed. He had thought superstitiously to himself. The bus went at breakneck speed, but still John found it too slow. He knew he would reach his home town around midnight and he dreaded robbery that was frequent due to insecurity of the town. He wondered how he still felt so bad about his seat number. He could have changed the seat, but had brushed off the idea as baseless mere superstitious thoughts that would reflect awkwardly off him. John slept intermittently along the way. He had reveries of sweet dreams that alternated with nightmares. At a point he had woken up with a jolt, shaking and

Film analysis Essay Example | Topics and Well Written Essays - 2500 words

Film analysis - Essay Example The scenes of verbal and physical conflicts between Ciki and Nino happen. They physically injure each other and also get to know a little about each other. In the course of this multilingual film, Tanovic portrays intentions of peacekeeping forces and media in somewhat negative but realistic manner through UN Sgt Marchand and journalist, Jane (Tanovic, 2001). As the Ciki and Nino wait with a what seems almost eternal entrapment, nature makes visit through Tanovic’s camera as a piece of blue sky, some trees and feeble sound of birds and insects. But the contrast of this little peep of nature and soldiers confinement to a trench clearly deconstructs war and highlights the beauty of freedom and peace. The sense of wait is depicted strongly as viewers expect something to happen every time but it never does. Ciki finds a gun in the trench and shoots Nino. The shot is taken from a high point to show Ciki’s view point. The camera zooms at low angle to show Nià ±o’s viewpoint who is bracing for the worst to come and looking up at Ciki with blue sky behind him. As Nino closes his eyes camera lingers on him but no shots come. When Nino opens his eyes all he sees is a patch of blue sky and no Ciki. There was no climax such as Ciki putting his gun down and sparing Nino’s life. The incident fades without ending. While vie wer’s curiosity is answered by a long shot of Ciki who has moved to other part of the trench. Tanovic has depicted the unending wait for war to be over. The war is waiting for something to happen but it never happens. It is our and Nià ±o’s viewpoint. One more example, explosion of the mine under Cera is awaited but that does not happen. Ciki and Nino are killing time while Cera is forced to have bowel movement in his pants. A war simply ends when world and media puts their attention somewhere else. . Once Jane approaches the trench and bribes soldiers with cigarettes. The camera shot shows her position high up while Nino’s

ECN 302 Essay Example | Topics and Well Written Essays - 250 words

ECN 302 - Essay Example Over half of the Americans have a contrary view and claim that all the government intervention achieves is causing more damage than benefits, while six percent believe that it had no effect and 17% were found to be unsure (Fox, 2012). In a contemporary era, whereby auto bailouts, maximum debt and Dodd-Frank reform, interventions by the government, seem to be the Obama administration’s solution option, according to the article. The article claims that this stand has created a deep partisan gap between supporters and the opposition of the viewpoint. It highlights that the proposition is gains support mostly from democrats while most republicans and independents oppose the approach. It further explains that more divisions resulted due to class differences, as the wealth class claimed that economy management by the government was helpful while the middle class respondents believed that government control destroyed the economy (Fox, 2012). The model states that the economy will be boosted when the governments spends enormous sums of borrowed funds. The article highlights these as it highlights how the $787 stimulus package involves federal tax reductions and expenditures on infrastructure and other government projects. These will help to address the recession crisis. The model is used to address the sluggish US economy more with the current

Value of UK Culture Essay Example | Topics and Well Written Essays - 2500 words

Value of UK Culture - Essay Example The notion of art as people understand today is not the same as people in the past know it (What is Art 1998). In reality, the term art and artist are modern innovations (What is Art 1998). The aesthetic manifestations were appreciated by people at various times but not as an art form (What is Art 1998). Artists in the past were classified as craftsmen, along with shoemakers and weavers. They were later leveled with poets and musicians whose works are subject to imagination and inspiration (What is Art 1998). Art has not been given a suitable definition (What is Art 1998). Art is also an experience, a personal experience in that different persons may have different interpretations of an art. Therefore, an item of art can have different financial value according to different persons. The experience derived from art should be taken into consideration in appraising the worth of an art (Parker 2003). Current forms of art works include â€Å"painting, sculpture, printmaking, drawing, decorative arts, photography, and installation† (â€Å"art† 2009, para. 4). According to the Gestalt psychology, visual images are arranged by the nervous system to a form that conforms to dominant conditions (Funch 1997). Human perception is inclined towards â€Å"balance and symmetry† and any stimulus is arranged to achieve balance thereby producing a â€Å"good gestalt† (Funch 1997, p. 78). Since an art work is already a good gestalt, the audience becomes involved with the art work and â€Å"benefit from the new reality created by the artist (Funch 1997, p. 78). An artist externalises his world and draws the viewer to that world without the influence of other factors except those embodied in the art work (Koffka, 1940, cited in Funch 1997). The Gestalt psychology, according to Theodor Lipps, is the basis of the Empathy Theory (by Theodor Lipps) and Aesthetic Theory (by Charles Henry) (Funch 1997). As in other civilizations of the past and countries at the present,

Conflict Resolution in Health Care Setting Essay

Conflict Resolution in Health Care Setting - Essay Example Conflict resolution in the health setting requires the presence of intricate and complex competencies. Appropriate and relevant strategies help to reduce or mitigate problems in the health care setting. This research paper will study the scenario of a patient suffering from acute kidney failure. The patient has refused to be treated with dialysis which can improve quality of life. The scope of the paper will be concerned about implementing appropriate, ethical, and realistic conflict resolution methods. This paper will seek to use diverse research resources in order to deduce accurate and reliable results. Scott is a sixty year old patient who has been diagnosed with acute kidney failure. Health care physicians have recommended dialysis in order to produce superior outcomes. Dialysis will also improve the quality of life for Scott. However the patient is depressed and frustrated that the treatment is futile. He is no longer concerned about treating and managing acute kidney failure. He has beliefs that in any event his life will end irrespective of treatment or disease management. Health care physicians are insisting on provision of accurate and appropriate care for the patient. Scott retired from a position as a bank manager when he was fifty six years old. His retirement years were marked by considerable psychological problems. Physical health for the patient was generally appropriate. However financial and economic problems have also taken a toll on the patient. The patient also lives alone as he has separated from his wife. His relations with siblings and children are also estranged. At the age of fifty eight, the patient was diagnosed with minor kidney problems. Health care professionals assessed and evaluated the patient requirements. Initially the patient was diagnosed with minor renal problems. Diuretics were recommended to the patient (Romeu, 1996). However with the passage of time, the health care professionals detected that metabolic acidosis had significantly increased. A recommendation for dialysis was initiated for the patient. Electrolyte abnormality was also recognized in the patient's body. Pericarditis was also found to be prevalent and rampant inside the patient (Romeu, 1996). Psychological, financial, and physical problems seem to have created frustration, anxiety, and depression in the patient. He has refused to take up medical treatment which can efficiently and effectively improve quality of life. Conflict Context The conflict has arisen in the wake of numerous problems faced by the patient.

Crm Banking Sector Essay Example for Free

Crm Banking Sector Essay A study of customer perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies in the banking sector in India by studying the customer perception of CRM initiatives. This is an empirical research which is descriptive in nature and relied mainly on primary data collected through a structured questionnaire to study the perception of Indian customers. Findings: Banks operating in India have failed to impress their customers on their CRM efforts. Various CRM initiates and dimensions measured in this study report unfavorable response. This under-performance has occurred in spite of technological developments and new processes in place Practical implications: The findings will have useful implications for Banks operating in India in order to think in line with the customers’ response. The study emphasizes the importance of retaining profitable customers for a lifetime and the growing importance of CRM in order to better satisfy customers in the Indian Banking Industry. Originality/value: Crucial aspects pertaining to CRM in the Indian banking sector had been under-researched and the aim of the present study is to have a broadened investigation of the CRM initiatives adopted by Indian banks. The study provides a discussion on the concept of CRM in the Indian banking sector and proposes recommendations to assist the banking sector on how to nurture profitable, long-term relationships with the customers Volume:01, Number:04, August-2011 www. theinternationaljournal. org Page 1 1. Introduction In today’s banking environment, it is becoming difficult to build and maintain strong and lasting relationships with customers. In fact, the challenges of building strong customer relationships have become even greater for banks with the emergence of e-business, diffusion of innovations and agile new competitors in the banking sector. The introduction of Customer Relationship Management has provided banks with a driving philosophy, a reoriented information system and a communication tool that helps to create invaluable and knowledge based relationships. Therefore, banks are developing a continuing long-term business relationship with customers and they are shifting their focus from market share to mind share of customers. The literature review has focused on the importance of CRM in the banking sector and the importance of maintaining profitable relationships with banking customers, which in turn leads to profitability through customer loyalty. Close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. Accordingly, this paper will aim to investigate important attributes which customers value as far as customer relationships in the Indian banking sector is concerned. No doubt, considerable literature on CRM is available worldwide but there is limited research throwing light over the importance of CRM in the Indian banking sector. Therefore, the paper reviews pertinent literature on CRM in the banking sector. Then, the methodology employed to collect and analyse data is outlined. Then the findings are discussed, implications are described and the paper further makes strategic recommendations towards enhancing customer relationships in the Indian banking sector. Directions for future research are also proposed in the arena of customer relationship management and banking sector. 2. The Indian Banking Sector and CRM The economic reforms initiated by the Government of India roughly about a decade ago have changed the landscape of several sectors of the Indian economy [1]. The Indian banking sector is no exception. The economic reforms have also generated new and powerful customers (huge Indian middle class) and new mix of players (public sector units, private banks, and foreign banks). The emerging competition has generated new expectations from the existing and the new customers. The new rules of competition require recognition of the importance of consumers and the necessity to address the needs through innovative products supported by new technology. Perceptions and expectations of the customers have undergone a sea change, with the innovative and modern banking services offered to the customers. This necessitates banks to include a customer-oriented approach whereby they build, maintain and manage longstanding relationships with their profitable customers in order to gain sustainable competitive edge. 3. Conceptual background Over the past two decades, the literature has argued that businesses across all sectors will have to change their approach to marketing, which should now be carried out through relationships, networks, and interactions [2, 3, 4, 5, 6, 7]. Such a marketing approach is very Volume:01, Number:04, August-2011 www. theinternationaljournal. rg Page 2 different from the more traditional one based on transactions affecting the Four Ps (product, price, place and promotion). 3. 1. CRM in the Banking sector Customer relationship management (CRM) has been as important to the banking industry at the start of the 21st century as it has been to any other industry. Many banks have used CRM tools to acquire more customers and to improve relationships with them. A key aspect in banks embracing technological platforms and delivery systems is the impact this will have on bank-customer relationships. Therefore, in order to achieve banking excellence, meeting customer needs and offering innovative products is not sufficient in itself. The balance between relatively high costs of relationships with customers and the need to maintain profit growth needs to be finely tuned, if marketing is not to revert back to a transactional paradigm [8]. Likewise, increased customer expectations have created a competitive climate whereby the quality of the relationship between the customer and the institution has taken a greater significance [9, 10]. The development of effective customer relationships is widely advocated as a key element of marketing strategies in the service sector (Ennew, 1996). Therefore a binding and long-term customer relationship seems to be necessary for many banks to react to the changed conditions and to guarantee the continuity. For many customers, a strong banking relationship is as vital as any other business relationship they maintain. This gives CRM-driven banks an advantage in that customers want the benefits of a solid relationship. Common benefits for customers of banks using CRM include wider access with branch locations, Internet and ATMs; access to service and support; discount credit rates and enhanced savings; and other customization opportunities. Attracting new customers should be viewed only as an intermediate step in the marketing process. Developing close relationships with these customers and turning them into loyal ones are equal aspects of marketing. Thus relationship marketing ought to be perceived as attracting, maintaining, and in multi service organizations, enhancing customer relationships [12, 13, 14, 15]. Another important facet of CRM is customer selectivity. As several research studies have shown not all customers are equally profitable for an individual company [16]. 3. 2. Role of Service Providers in the Banking Sector Although CRM has become widely recognized as an important business approach, there is no universally accepted definition of CRM. Swift defined CRM as an ‘enterprise approach to understanding and influencing customer behaviour through meaningful communications in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability’ [17]. Kincaid viewed CRM as ‘the strategic use of information, processes, technology, and people to manage the customer’s relationship with your company (Marketing, Sales, Services, and Support) across the whole customer life cycle’ [18]. Parvatiyar and Sheth defined CRM as ‘a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer [19]. 3. 3. Customer Loyalty, Customer Retention and Customer Relationships Customer satisfaction and loyalty are some key elements of business success and profitability. The more satisfied the customer, the more loyal the customer and the more Volume:01, Number:04, August-2011 www. theinternationaljournal. org Page 3 durable the relationship. And the longer this lasts, the more profit the company stands to make and the higher the market share. Getting existing customers to provide referrals should be one of the effective ways to add new business [20]. A referral from a customer can often open the gates and allow a salesperson access to previously unreachable prospects. Huntley found that when the quality of relationship is high, customers are more willing to recommend the sellers offerings to colleagues and they purchase more from the seller [21]. Maintaining high-quality relationships with customers appears to increase their willingness to provide referrals [22]. Customer satisfaction and loyalty are highly correlated [23], but they form two distinct constructs [24]. Customer satisfaction with a bank relationship is a good basis for loyalty [25, 26], although it does not guarantee it, because even satisfied customers switch banks [27]. One important reason for switching is pricing [28, 29]. Hence, banks have launched customer loyalty programmes that provide economic incentives. Although the effectiveness of loyalty programmes has been questioned [30, 31, 32], research has shown that they have a significant, positive impact on customer retention and share of customer purchases [33, 34]. In a similar vein, Reinartz and Kumar suggest that customers can be grouped according to share-of-wallet and profitable lifetime duration, and that each customer group should be targeted with a specific strategy [35]. By adopting such a customer focused strategy, organisations can maximise the lifetime value of each customer by anticipating needs and offering timely solutions [36]. Likewise, according to Hartfeil, ‘Products are not profitable; customers are, and we analysed our customer base, segment by segment, we found that each required a different strategy to maximize its profitability to the bank [37]. For instance, every customer (both business and personal) is assigned to a banker at National Australia Bank Ltd whereby bankers are required to actively manage their portfolios according to volume of business, interest margin spread, fee income, profitability, customer retention, and the acquisition of new customers [38]. While ample literature is available on generic CRM today, hardly any information is forthcoming on the gains from CRM initiatives in the Indian banking sector. There is scarce literature on how the customers respond to the CRM measures adopted by the banks. This research has attempted to study the customer perceptions pertaining to the CRM initiatives adopted by the banks in India. Thus it helps to investigate the front-end effectives of CRM strategies in the banking sector. 4. Research Methodology This is a descriptive study using primary data collected through an experience survey. The data collection instrument used was a 3-part structured questionnaire using a 5-point Likert Scale. Part-1 was pertaining to the relationship building aspect of CRM and it had 19 questions which were framed using the relevant variables identified from literature review. Part-2 focused specifically on the interaction with the customer service representatives. Part-3 was concerned with customer perceptions on complaint handling and his/her behavioural intentions. Necessary demographic details were also collected to serve as categorizing variables. Prior to data collection, a pilot test was conducted to ensure comprehensiveness, clarity and reliability of the questionnaire. The pretesting of the questionnaire was done among 10 customers randomly, resulting in some minor modifications of the wordings of some survey Volume:01, Number:04, August-2011 www. theinternationaljournal. rg Page 4 items. The method used to administer the questionnaire was through a personal interview so as to obtain more accurate, reliable and valid information and to make the respondents at ease by maintaining a social rapport with them. The target population to be sampled was the individual customers of the Indian banking sector. Owing to the need for a relatively large sample size while at the same time keeping the research costs down, the sample size of this study amounted to 150 customers and the quota sampling technique was adopted based on the net profit and market share figure as shown in Table-1 below.

History Of Massage And Massage Therapy Nursing Essay

History Of Massage And Massage Therapy Nursing Essay Massage therapy is the manipulation of the soft tissue on the body by a practitioner through the movement of their hands and arms as well as advanced techniques. Massage has been used to help people relax as well as a way to help treat minor ailments as a complement to other medication or treatment. As A Whirlwind Tour through the entire History of Massage webpage states Massage is a universal instinct. From the day they descended from the trees, humans have known that it helps to rub a sore limb and that to touch is beneficial. So since then we have used and developed the skills and techniques through the years into the massage routines we see and use today. History of Massage; Throughout ancient history many different countries have been using massage and developing their skills as well as passing these down through the years. They have been borrowed, stolen and shared through different times as well as different places geographically around the world, many of the different types of massages resemble each other as techniques have been copied, borrowed and shared. Pre-historic people used to practise some forms of therapeutic touch or massage as there has been evidence to suggest that they used to massage their muscles and rub herbs and oils onto their bodies to help with healing or to protect as this has been found in caveman paintings and drawings showing the giving and receiving of massage. After then the next stage that has been recorded in history to show the major use of massage where the Chinese in around 3000BC in a book called Con Fou of the Tao-Tse. As mentioned in the eBook History of Massage, Therapies Rules in China for years, blind people where the main masseurs. According to A Whirlwind Tour Through the entire history of Massage Chinese writing dates from around 1400BC, near the start of the Shang dynasty, and it from around this time that we can reliably date massage. It was in China that the first exam in massage was sat about fifteen hundred years later as an addition to the occult studies schools. Around the same times as China the Egyptians also used massage and this has been depicted in tomb paintings of individuals being Kneaded by others. The Japaneses received their knowledge from China through the study of Buddhism and soon customised the techniques which became known as anma, which later became Japanese Shiatsu. According to The history of Massag e: Learn How Massage Dates Back over 5,000 Years Ago The primary goal of Shiatsu is to raise the energy level in the patient. In turn, this increased energy level regulates and fortifies the functioning of the organs and stimulates natural resistance to illnesses. The practitioners use a variety of techniques to pressure points on the body to balance the energies and work without needles or other equipment to do so. However, some sources believe India was practicing massage before the Egyptians and the Chinese while others believe they might have acquired it from China a little later so the dates of when India first started to use any forms of massage range from around 3000BC to between 1.800-500BC. Massage in India is referred to in ancient Hindu books such as Ayurveda (Art of Life) which was written around 1800BC. It describes how movements such as shampooing and rubbing were used to relieve tiredness, increase energy levels and improve general health. Francesca Gould in Body Massage for Holistic Therapists (2004). After this stage in history the next step in the time line is around 2000BC when the Greeks and Romans first started to use massage in the early foundations of their civilisations. The ancient Greeks used the knowledge from the Egyptians massage techniques, and it was given to the athletes, women and soldiers as described in History of Massage, Therapies Rules. The Greeks wrote many books on massage including some written by Homer, Aesculapius, Herodotus and Hippocrates who was the Father of Medicine. It was the Greeks who used to rub up the body towards the heart to help the venous and lymph in that direction, they also used this technique to move sickness towards the centre of the body to where is can be expelled with the waste materials. The Romans however used massage as more of an indulgence than as a medical therapy; it was saved for those who could pay for it. The Romans received massage from the Greeks and enjoyed bathing before a full body massage and it was said that even Julius Caesar was pinched every day. The Roman gladiators were vigorously massaged before fights to make sure their muscles where warmed up and supple. Galen was the main figure in Rome for massage but he was actually Greek, according to A Whirlwind Tour through the History of Massage he lived from 130AD to 201AD and he acquired his knowledge of anatomy and physiology through working with the gladiators. Massage then was used as an alternative for exercise to help relive their excessive eating and drinking. Massage was used throughout the different tribes in North America before the Europeans arrived, some tribes would massage/rub down their warriors before and after battle or rub ointments into ailing joints or muscles. Massage has also been seen through a variety of different countries through history including those such as Persia, Kurdistan, Thailand, Tibet, Indonesia and Hawaii. The most recent history of massage can be seen is western civilisation. The earliest record was written by Ambroise Pare (1510-1590) but he was ridiculed for his publication. However by the time Henrik Ling (1776-1839) became the father of modern western massage it had become less of a ridicule. As the History of Massage, Therapies rules tell us Henrik Ling once put. We ought not to consider the organs of the body as the lifeless forms of a mechanical mass, he wrote, but as the living, active instruments of the soul. And through this he finally developed the system known as Swedish massage. Massage has now moved back towards the old holistic attributes instead of the physiological attributes so we are back to seeing massage in the same way as the ancient Chinese, Egyptians and Greeks once saw the therapy. As reported by The Massage Bible, during the first World War injured soldiers were treated with massage, while the Californian bodywork movement in the 1960s combined massage with personal growth. There are many different kinds of massage practiced today all over the world and many of them can be received by almost anyone unless they have a specific reason that it cannot be preformed. There are a few different people who have been in the forefront of massage in modern history and those are Cornelius E. Who is the Father of massage in the USA, David Palmer, the Father of chair massage, Dr Tiffany Fields, the Mother of massage research and Jack Meagher the Father of sports massage. In figure I. In the appendices is a time line of the history of massage along with the cre ation and history of other therapies this has been take from the eBook History of Massage, Therapies Rules. Massage Principles and Holistic Experience: To decide if massage is a holistic therapy first of all we need to know what holistic means and according to thefreedictionary.com Holistic means Concerned with wholes rather than analysis or separation into parts. And with this definition we shall determine whether or not massage is a holistic experience. A massage whether it is a Swedish, Shiatsu or any other form of massage moves across the whole surface of the skin missing only a few vital places which are left for either health and safety reasons or due to the intimacy of the area. Most massages that even just incorporate one certain area such as an Indian head massage or even reflexology they all use different points of that area to correspond with different areas or energies upon the body. With different energies running throughout in specific channels which move around the entire body, when a massage is preformed to the whole body or even just a small portion of the body such as the hands, feet or head all the energies are involved which in turn incorporates the body as a whole. With this in mind a massage can be believed to be Holistic as this matches with the definition of holistic in taking the body as a whole instead of a separation of its individual parts. There is only one reason as to not treat a certain part of the body and that is due to a contra-indication such as pregnancy where you would not touch or massage the abdominal area or is say someone had a fungal infection upon their feet you would not massage their feet and would move onto the next step of the massage itself. These contra-indications could be on a temporary basis or they could be permanent and therefore this client would not be able to receive a treatment. There are some contra-indications such as cancer, epilepsy and a few others which would need a doctors approval before a treatment could be carried out upon the client for insurance reasons. For example for epilepsy if you do not know the trigger for a seizure and you had not received a doctors approval for the treatment and the client unfortunately had a seizure upon your table then the client might decide to sue the practitioner for causing this, this is why doctors approval is sought. Due to the Health and Safety at work act 1974 all employers and employees must maintain a high standard of health and safety in the work place as described in F. Goulds Body Massage for Holistic Therapists. Employers are responsible for the health and safety of anyone who enters their premises. If an employer has more than five employees, the work place must have a health and safety policy, of which all staff must be aware. There are many different procedures in the work place that all employees must adhere to such as the first aid and fire procedures, all employees should know where the first aid kits and fire extinguishers/ exits are located within the building for the safely of themselves and the clients, It is advisable however, that all practitioners are first aid qualified themselves in the event of an emergency. From the clients point of view the practitioner should know these things as well as have a basic understanding of personal hygiene in the sense of washing their hands properly, being of a clean and presentable appearance and be dressed appropriately for the treatment. This is due to the intimate nature of the massage with the close skin to skin contact as strong smelling perfumes or strong body odour can be very unpleasant for the client. A general knowledge of health and safety is beneficial for the example to clean up spillages as and when they happen as to avoid trips, slips and falls of either the client or yourself. A good general idea of protecting your equipment is ideal as oils and creams can become a hazard if left un-cleaned from the treatment table as this could cause a slip or the degrading of your equipment such as the vinyl of the table tops. For insurance purposes the practitioner must ensure that they do not perform a massage while they are unwell or when the client is contagious due to the spread of infection and should always wear gloves if they have any open areas upon their hands. This is for their own protection and that of the client as to not pass anything between them or onto any other client from the previous client. However it is also important to know if the client is well enough to receive the treatment, for this the practitioner must refer to the contraindication lists to see whether or not the client is acceptable to treat. The client should also be aware that at any point the practitioner is legally allowed to refuse treatment for withholding information or for unacceptable behaviour. The practitioner must also get the permission off the client at all times before a treatment if they can touch the client themselves, and they must ensure the client understands this and what is going to happen during the tr eatment for insurance purposes for the protection of both the client and practitioner. Personal safety for the practitioner is also important; these include the correct posture and the compression of the wrists. If either of these are incorrect then the practitioner later in their career could cause themselves more pain due to repetitive strain on the joints and could cause more damage if continued. To help prevent this the right table height should be selected for the practitioner as well as the correct foot wear to help with posture, also the right hand movements should be followed to help prevent the compression of the wrists. The most important piece of safety a practitioner should adhere to is their own safety when working with a client on their own such as a residential call or even in their own rooms at their treatment centre. If doing a residential call then the practitioner should only really perform these on clients that already know, they have a personal phone number for and they should always make sure someone knows where they are at which times and check i n after the appointment with either a family member or work colleague to show they are safe. If they get a new client after a residential call they should always follow the rules of asking for the residential phone number and insist upon phoning the day before the treatment to see if they still wish to receive the treatment. Making the treatment of a client a positive experience is one of the most important parts of making a massage holistic, the practitioner should look after their clients making sure they are comfortable with what is going on whether they are new or long term clients. To be a massage practitioner you should have excellent customer service skills, client care should be the most important thing to remember and should always be used every day with every client, the client should believe that the practitioner cares. The practitioner should always consult with the client and devise a treatment plan to suite the clients and stick to this plan unless anything changes in the circumstances with the client as well as receiving permission from the client for the practitioner to touch them during the treatment. During the treatment the discussion should be at a comfortable level for the client but also low enough for the client to relax and enjoy the treatment. After care should always be adhered to and offered to the client with a small encouragement of lifestyle changes if needed for the clients needs. Effects of Massage including the Physiological and psychological effects upon the client: Massage even though it is a holistic experience has been seen to have an effect of other areas of the human body and not just as a way to relax; a massage has been seen to show that it has both physiological and psychological effect upon the clients. Physiological effects are those which are shown upon the body itself and its function whereas psychological effects are those which manifest themselves in the mind and the emotions of the client. There are many different outcomes which could manifest for both on the anatomy and the body systems. In two different clinical trials that have been preformed independently of each other there is a show of the two different effects received after a massage treatment, one for the Physiological effects and one for the psychological effects. In the first trial the objective was to see if the early intervention with massage in children with Down syndrome would help with the motor skills and muscle tone. So parents with children suffering from Down syndrome where asked to attend one of two early intervention classes, one class was a body massage session and the other a reading session after a base line had been assessed upon their severity of the syndrome, some children were not used if sever mobility where involved or they had emotional problems as this might interfere with the trial. Twelve of the children were assigned to the massage sessions and eleven to the control reading session, so in overall there where twenty one children involved in this trial. Each session was scheduled for the same times each week and specific times of the day for both classes, and each session was on an individual basis, the sessions lasted for half an hour each, twice a week for two months, while the reading session was conducted the same way with the therapist holding the child while reading for the half an hour. This was the treatment that the children received in the following sequence: The 30-minute massage therapy session started with the child lying on a small mat on the floor. The therapist conducted the following sequence three times with the child in a supine position: Legs and feet-(a) while forming hands like a letter C and wrapping the fingers around the childs leg, long, milking and twisting strokes from the thigh to the ankles; (b) massaging foot by gliding thumbs across bottom of foot followed by squeezing and tugging each toe; (c) massaging across top of foot by gliding thumbs from ankle to toes; (d) flexing and extending the foot; (e) massaging from ankle to foot and back to ankle; (f) stroking from the ankle up towards the thigh; and (g) back and forth rolling movements (as if making a rope from dough) from the ankle to the thigh. Stomach-(a) slow, circular, rubbing movements to stomach area with one hand; (b) using the palms, hand over hand down the stomach in a paddlewheel fashion; (c) starting with thumbs together at the umbilicus, stroking horizontally to sides of body and then twice above and twice below the umbilicus; (d) using fingertips and starting below the umbilicus on the childs right side, small circular upward movements until even with the umbilicus, then continuing across to the left side, and then down on the left side to below the umbilicus; (e) with one hand following the other, short upward stroking from right side below the umbilicus, then Massage and Down syndrome 401 across the umbilicus to the left side of the body, and then down on the left side to below the umbilicus; and (f) cupping or holding sides of knees, bending both knees simultaneously towards the stomach and holding for three to five seconds. Chest-(a) with palms of hands on childs sternum, stroking outward across chest; (b) starting at sternum, stroking upwards and over tops of shoulders and down the sides of the ribs; and (c) starting at the right thigh, stroking diagonally through the chest to the opposite shoulder and back down to the same thigh; repeat starting at the left thigh; Arms and hands-same as legs and feet (i.e. replace legs with arms and feet with hands). Face-(a) making small circles to entire scalp (as if shampooing hair); (b) with flats of thumbs together on midline of forehead, stroking outward towards the temples; (c) stroking gently over the eyes and brows; (d) starting at the bridge of the nose, stroking across the cheekbones to the ears; and (e) making circular movements under the chin, around the jaw line, around the ears, to the back of the neck and the rest of the scalp. The following sequences were done after placing the children on their stomach (in a prone position). Back-applying oil to the hands: (a) starting at the top of the spine, alternating hand strokes across the back working down towards the tail bone (never pressing the spine) and reaching over to include the sides; (b) hand over hand movements from upper back to hips with flats of hands and then continuing to feet; (c) using circular motion with fingertips, from neck to hips stroking over the long muscles next to the spine and retracing on the other side of the spine; (d) making circular strokes with the palm of the hand to rub the tops of the shoulders; and (e) ending with long gliding strokes from the neck to the feet. As was described in the journal Children with Down syndrome improved in motor functioning and muscle tone following massage therapy (2006). The trial was held at the childrens early intervention pre-school centres, while the test was run by the university of Miami school of medicine. The results of this trial show that there was a greater gain for the results of the children who where massaged in their sessions than to those who where read too. The improvements were shown in the gross motor skills and fine motor skills development of the children as well as a marginal effect in their language development. This then showed that through the early intervention with massage it could help children with Down syndrome enhance their motor development at a faster rate than if they were left to mature in their own way. These results help to show that massage can have a physiological effect upon the body in helping to produce and enhance muscle tone. However, there is the argument that another control group could have been added into the trial to help show whether this is successful or not is a control group that uses light stokes instead of a pressure massage to help with the ethical problems of withholding the intervention from those in the reading session. This was all shown in the clinical trial journal of Children with Down syndrome improved in motor functioning and muscle tone following massage therapy (2006) which is located in the appendices. The second trial is to determine whether or not massage can have a psychological effect on the client and for this the trial was preformed for the Association of Paediatric Haematology/Oncology Nurses (2009). The aim of this trial was to reduce symptoms of children with cancer and to reduce the anxiety of their parents. Children with cancer, ages 1 to 18 years, received at least 2 identical cycles of Chemotherapy, and one parent, participated in the 2- period crossover design in which 4 weekly massage sessions alternated with 4 weekly quiet-time control Sessions. As described in the article Massage Therapy for Children with Cancer (2009). To determine if the massage was helping to relieve the psychological symptoms of anxiety in the parents and the symptoms of the children while the trial was progressing they measured everyones heart and respiratory rates, blood pressure, and salivary cortisol level as well as their pain, nausea, anxiety, and fatigue levels. According to the results of this trial the massage was more effective in reducing heart rate than quiet time in the children, the anxiety in the children aged fourteen and older and the anxiety in the adults. The clients all commented upon how the massage rather than the quiet time helped with their anxiety and helped them feel better. So due to their result it is feasible to massage children with cancer and their parents to help relieve their anxiety. Therefore this result helps to show that massage to the body can have a psychological effect upon the client in this sense it has reduced the anxiety of the both the children and the parents although in the younger babies the results did vary a little more than the other ages, but the results of the older children and the adults help to prove that just a massage on its own can have a psychological effect upon the human body. The trial that this assessment was based upon is located in the appendices as clinical trial 2. So both of these trials show that massage can had a successful outcome on the physiological and psychological effects portrayed on the body, they both proved that through a short massage the body can manifest its effects through muscle tone or motor function progression as well as to reduce anxiety in both children and adults. Neither of these two trials have a negative out come and therefore both are a success but there shall be a few trials where massage has not appeared to be successful at all or shows that it is a little less successful than anticipated, these however are normal and show both sides to an ongoing argument about whether massage is actually good for the body, mind and spirit on a whole or if it just theoretically works on the body.

Attracting Motivating And Retaining Generation Y Management Essay

Attracting Motivating And Retaining Generation Y Management Essay Generation Y that closely referred to as millennial is latest member in the multigenerational workforce. In fact they are the newest and the last members of the workforce, born between 1982 and 2003. Although they grew up with technology and never knew a time without mobile phones and the internet, they have some values held by traditionalists like patriotic and willing to fight for freedom. They often think in bullet points and are ravenous researchers. Speed is important and they prefer rapid feedback. Moreover, they perform best when their abilities are identified and matched with challenging work. These years companies in different countries faced different challenges such as attracting, managing and retaining the new population of workers. Members of Generation Y have an incredible amount of talent but they also have incredibly high expectations about their work environment, growth opportunities and rate of advancement. In other hand, financial crisis leads to downsizing in companies. In spite of the fact that there might be a near-term surplus of labor, the lack of existing skillful workers is obvious. It is vital to companies focused on new generation of Y workers and supplies their requirements; besides, this question came to mind that is should they just discharge the issues as just another generation gap that will eventually weaken away. Ignoring the generation Y is impossible because of big size of its population. As a group, they are nearly as large as the baby boomers generation. As such, generation Y will make up an increasing part of your workforce. Generation Y has a lot to offer. They are confident, connected, optimistic and technical savvy. Generation Y would also be a growing part of your customer base and becoming increasingly influential factor that affects the buying process. We say that technology is becoming a critical factor for business success, on view of the fact that when these different workforces will work all together, the multi generational differences in attitudes, approaches, and styles related to work could create conflicts that in turn could considered as potential threats against reaching organizational goals. Besides, this situation will decrease or even destroy employees motivation, as we know motivation can be induced by the employer or reside within the employee and the key to motivating employees is remembering that not all employees are the same. In order to ac hieve motivation, managers must know each employee and must have a wide range of motivational techniques available, since each employee has a different set of values and personal experiences that brought them to where they are today. If management could come up with these actions, they could raise the organization towards its goals. In addition, for most companies retaining talent and developing future leaders are organizational goals, hence to meet these goals, companies must understand the needs of todays diverse workforces. Since failure to embrace these differences will result in not only having limited talent required for success, but also an employee population that is not engaged as they could be. Therefore, the level of engagement is critical to an organizations overall activities. In this study, we have investigated about behavioral differences that could lead to diverse motivational levels, retention strategies in challenging labor shortage, and the effected of leadership to management style in that by knowing about these conditions, the organizations not only could prevent the failures that are more probable for them, but also could achieve their goals more rapidly. As such to be successful in managing generation Y, employers needs to know how to attract, retain and motivate these leaders of the futur e. Literature Review Generation Y has been deeply affected by several trends of the 1990s and 2000s: a renewed focus on children, family, scheduled and structured lives, multiculturalism, terrorism, heroism, patriotism, parent advocacy, and globalization. Coincidentally, Generation Y has been socialized with several core messages: be smart you are special, leave no one behind, connected 24/7, achieve now, and serve your community (Martin, 2005). It likes to reject old-fashion media and advertising feeds. Playing video games, and watch DVDs are more interesting for them rather than TV programs. Those in Generation Y tend to live with their parents before college, plan to return to their parents home after college, and are less at home in the real world than in the virtual world in which they spend more than six hours a day online. As a consumer, Generation Y is likely to be independent and not brand loyal. Conventional inside the home, it leans to be fashionable and sophisticated in the marketplace (Wei ss, 2003). Generation Ys entrance in to the workplace would seem to present many opportunities in todays ever-more competitive organizations in which high-performing workers are an asset, and demographic shifts point to impending labor shortages. Generation Y workers would seem to be a timely addition. According to the Southard and Lewis (2004) generation are mostly goal- oriented; besides, they tried to develop and improve themselves. They strongly believed on financial and personal success (Breaux, 2003). According to the Lewis (2003) Y generation feel that they would be disposed to force into a job that they evaluate it attracting and vital whilst their knowledge about this new job is too low. Some of Generation Ys characteristics may make it easier to manage than Gen X. Generation Y tends to value teamwork and fairness and is likely to be more positive than Gen X on a range of workplace issues including work-life balance, performance reviews, and availability of supervisor (What You Need to Know, 2003). Moreover, Generation Y descriptors include attributes predictive of high performance. Generation Y workers are inclined to he sociable, hopeful, talented, collaborative, inclusive, and civic-minded. Besides, Raines (2002) mentioned that in order to be skillful with high technically knowledge, they try to be open-minded, achievement-oriented, and able capable to be multi-tasking. Cautiously they are optimistic and enthusiastic about their future. Generation Y is likely to have a solid work ethic and entrepreneurial spirit. Based on the Pekala (2001) it leans to not only respect talent, especially traditionalists, but also strength, collaboration, energy, compliance, good qu ality, and responsibility. Generation Y has a strong sense of company loyalty, is at least as satisfied with supervisors as are older workers, is as content as the others with the amount of praise received, and is as satisfied as the others with amount of vacation time and work flexibility or hours required. Additionally, Generation Y feels no more workplace stress than the other workers and is as satisfied as the others with retirement and health benefits (Saad, 2003). At the same time, Generation Ys entrance to the workforce seems to present some challenges. Although Generation Y workers tend to be more positive than Gen X about working in general, Generation Y tends to be less satisfied than Gen X with their jobs and employers. Present study tries to explain different dimensions of the dissatisfaction. Further, Generation Y is more open than Gen X to leaving for something better. Generation Y is likely to equate job satisfaction with a positive work climate, flexibility, and the opportunity to learn and grow more than any prior generation. Generation Y tends to have less respect for rank and more respect for ability and accomplishment. Cui et al. (2003) mentioned that Y generation like to trade more salary for job it thinks is significant at a firm where it experiences good feelings. Generation Y tends to value respect and wants to earn it. Having freedom to execute is a significant behavior in Y generation (Dealing with Your New Generational Mix, 2004). Additionally, Generation Y workers are likely to dislike menial work, lack skills for dealing with difficult people, and be impatient (Raines, 2002). Less than half of these young people form youngest generation like to introduce themselves as talent people who are ready to enter the work environments. The problem shoes itself when these young people technical talent are not fitted with communication skills, independent thoughts,and time managing (Pekala, 2001). In a survey by Mercer Human Resource Consultant (2002) it was disclosed that generation Y rating employers lower than other employees do on being treated fairly, getting necessary cooperation from others, and having opportunity to do interesting and meaningful work (The Next Generation, 2003). Furthermore, employees in generation Y like to have immediate enjoyment rather than investing for a long time and effort (Southard and Lewis, 2004); consequently, they preferred to invest on some especial projects. The Y generation employees like to be negotiators and questions in different events. Base Lewis (2003) cited that The forty hour workweek doesnt apply and how meetings become why meetings. Tulgan as an Intergenerational management expert explained the problems that challenge Y generation based on the Breaux (2003) as below: Generation Yers is like Xers on steroids. They are the most high-maintenance generation to ever enter the work force (Breaux, 2003). Discussion/ Issues Scheduling to attract, manage, and retain the new employees generation is a considerable challenge toward the companies. But its a challenge that companies simply cannot afford to ignore. Generation Y is nearly as large as the baby boomer generation, and is expected to have nearly as big an impact on business and society. Generation Y are said to be un loyal, have poor communication, are impatient and has no respect for authority and they spend to much time on the internet instead on concentrating on the real work ( Sprague and Caroline, 2008) Generation Y are already entering the workforce and their numbers will increase over time. The issues is the companies that dont figure out how to harness this growing resource are likely to find themselves at a distinct disadvantage, not only in the talent market, but in the broader market as well. After all, Generation Y is not just the next generation of workers; they are also the next generation of consumers, and as such will ultimately determine whether future businesses succeed or fail. Here are some specific things companies can do today. There are 3 main Generation Y issues and challenges faced by companies. They are: 3.1 Attracting The most pressing challenges are how to attract the Generation Y. The tasks is daunting because this generation has different attitudes and expectations that the other generations. Companies are thinking hard and fast on attracting the new millennium workforce. Due to the fact that generation Y has seen a lot of job turbulence, recession in their lifetime and they have seen their parents loosing their jobs, generation Y are more interested in taking their own responsibility for their own employability by constantly improving and building on their own job skills. As such, they are more interested in organization that offers it employees professional development, continuing education and career coaching. Some other benefits cited as valuable by generation Y are extra vacation time, access to health club and social gathering tied to the workplace. Generation Y also looks at the opportunity of career mobility within the organization as an attracting factor. While the market for employees is a competitive one, paying high range of salary is not a excellent strategy to find new skillful people. Find out how you can present your companies to these new workers to attract and retain them. Some companies are tackling the challenges of recruiting and retaining Generation Y using innovative strategies tailored to Generation Y characteristics. These methods which are contained supplying on site academic leadership, arranging official tutorial agenda to increase Y generation associability, and giving early chances to perform consequential job. To better reach Generation Y, some are streamlining the recruitment process and providing longer vacations after shorter service. As a same reason, some companies arrange inclusive intranet sites, for possibly conversion of unexploited managerial leave into cash, and letting conversion related to health into deferred reward accounts (Southard and Lewis, 2004). Some companies are literally going where Generation Y workers are, connecting with them through the media and locations such as Internet cafes and video game stores. Or they recruit Generation Y through on-site career-day seminars in which ranking personnel share their own success stores. Some companies are using their Generation Y employees as the first out reachers to peer Generation Y candidates in an effort to quicken the pace of recruitment. In this way, the companies aim to both engage their Generation Y employees more fully and to create a workplace ally for the Generation Y candidate (Employing Generation Why, 2004). 3.2 Motivating Based on the Herzberg definition, motivation is concluded from different definition such as the challenge of the works, with achievement, recognition, the work itself, responsibility, advancement, and growth. Dissatisfaction comes from the maintenance factors, which represent those lower-level needs that employees assume will be adequately met. High level administrators with acceptable work conditions are the samples of these kinds of workers needs. Few managerial or professional people would say these job factors motivate them most. Yet, the minute a boss or working conditions becomes a principal concern, factors such as interesting job content and opportunity for advancement lose their power to motivate. As a conclusion, executing a job in its different aspects relies on the satisfaction of both motivation and maintenance needs. Motivation level of a worker will affect by factors such as age, personal, outside environments, and the worker current life situation and career. For instance, steady employment and good pay often rank higher among all generations during times of economic uncertainty. When the economy is flourishing, employees tend to take these maintenance factors for granted; when unemployment and inflation are high, their principal motivators change. On view of the fact that when these different workforces will work all together, the multi generational differences in attitudes, approaches, and styles related to work could create conflicts that in turn could considered as potential threats against reaching organizational goals. Besides, this situation will decrease or even destroy employees motivation, as we know motivation can be induced by the employer or reside within the employee and the key to motivating employees is remembering that not all employees are the same. In order to achieve motivation, managers must know each employee and must have a wide range of motivational techniques available, since each employee has a different set of values and personal experiences that brought them to where they are today. If management could come up with these actions, they could raise the organization towards its goals. In addition, for most companies retaining talent and developing future leaders are organizational goals, hence to meet these goals, companies must understand the needs of todays diverse workforces. Since failure to embrace these differences will result in not only having limited talent required for success, but also an employee population that is not engaged as they could be. Work life balance can be offered in the form of flex time that would allow employees to work over one day, and work less hours on the next day. Employee growth and development could be management training programs that allow employees to advance their careers. Employee wellness programs would allow employees to stay physically fit, and the organization could have training programs to promote safe work habits. Employees need to be recognized for their work, and management could be trained to offer more praise to employees for tasks completed correctly. Organizations can make employees feel more involved simply by holding meetings where they have a voice for their ideas, and concerns from the employees can be heard by management. By utilizing these practices an organization could expect the organizational improvements, employee well being, and retaining the elusive Generation Y worker. 3.3 Retention Retention means that an employee work with the company until the end of their contract date and it is useful for both employee and company. If they find unfair situation in their job condition, they will explore a better opportunity and they will shift to the new job. Consequently one of the important duty of company manager is to find the best employee and try to keep them and prepare acceptable work condition for them. Pay the salary and extra rewards are not a way to bring satisfy to them. Compared to baby boomers and other generations in the workforce, Generation Y tend to be more concerned about meaningful work and relationships with coworkers, attitudes that are the key for employers to remember in retention efforts. Generation Y are hardly the first to long for a job that offers more than a paycheck and a way to fill their days. They are a socially conscious generation. Participating in charity work and green activites which help the environment improvement is a dream for Y generation. Sustainability and green are the hot words today. Generation Y are very interested in social and environmental happenings through the media as well as their employer. It can be as simple as spending a day rebuilding or renovating a house for somebody in the community, planning ways to make your office green, having local nonprofit come in to discuss volunteer or donation opportunities. With getting everybody inv olved by creating the emotional equity, making it a bit difficult for them to leave the firm. Recommendation The following has seen to be the strategies in attracting, motivating and retaining the generation Y into the work-force: Flexibility This can be seen in creating learning opportunities, sponsored learning capabilities, long range career planning, promote employee mobility within organization and cross country training opportunities. Work Life Balance This is a social aspect where flexible working schedules are design, developing a formal or informal networking circle for career development, hosting social or charitable events that is tied up to work. The work life balance initiatives were aspects such as paid leave to care for dependents, flextime, study assistance, eldercare, and time off to attend non work events, job sharing, telecommuting, on-site healthcare, and various other things the Generation Y workers are wanting in a career. Access to Technology -This strategy is linked to the organization adaptation of new technology in increasing work productivity. This is looked at where the workforce are equipped with state of the art laptops, access to internet, i-phones, PDA, video conferencing, e-learning and many more. This group of people would not live without cable television and access to mobile phones. With the focus on technology, flexible work schedules and spaces are also crucial to Generation Y. Offering the employees the benefit of arriving at work an hour early or later gives them the flexibility to schedule life issues such as daycare, eldercare or doctor appointment. Sense of purpose and meaning to the job -This stress on core values, rich corporate culture, sense of achievement and contribution to the achievement of organization goals. The generation Y also looks at branding. The organization brand plays a pivotal role in attracting the generation Y to join and contribute with the sense of belonging. Good Management i.) Management style Flat line management is top choice lately and for a lot of good reasons. Generation Y tend to be a bit self-centered. They will not stay in their job if they feel unsatisfied and there is no challenge role in their job. Generation Y particular were encouraged to find the perfect fit in their selection of everything from childhood activities to a college and they now seek a similar sense of place in their job. ii.) Mentoring and Feedback Generation Y has grown up hyper scheduled. Generation Y has been coached and tutored and guided and over-parented at every step of the way in their short lives so far. They thrive on one-on-one, personalized attention. Creating an environment that solicits input from employees demonstrates to them that their opinions are valued, ergo, they are valued. In return, they feel more valued and loyal to the company. Compensation-Fair compensation is still important to the employees. Organizations must offer an appealing compensations package include tangible rewards such as pay (base salary, stock etc) and benefits (i.e. health care, paid vacation etc) and intangible rewards such as learning and development and a satisfying working environment. Even though base salary and benefits constitutes hygiene factors for Generation Y, other parts of the compensation package will work as motivators. As the title and salary are no longer the number one priorities, Generation Y are more interested in self-fulfillment and work-life balance. 5.0 Conclusion The workforce deficit that is proposed to occur in 2014 is expected to be remedied by the generation Y workforce. However, problems with retention in employment with this group have been widespread across America. There is no set procedure to be implemented in order to retain this workforce; however the proposed model does encompass the problems associated with retaining these people. The model lays the foundation for organization specific procedures to be written from, and according to past experiences and research these methods should greatly reduce turnover in this group. Further research should be conducted to measure the effectiveness of these factors in employee retention of people who are categorized into generation Y. 6.0 Limitation Although recognizing and considering the different attitudes and needs of four types of generation could help the management for achieving the organizational goals, some limitation could be realized in this situation in that some researchers have found before too. As a case in point a new model of human resource solutions for achieving intergenerational interaction in organization that adopted from theories of Park (1950) and Kubler-Ross (1969) could be considered. Most of the researchers have divided the human resources into four different generation types and in turn they have detected and allocated some characteristics for each generation. It could not be considered these specifications would be the same for all the human beings in all the societies and task environment absolutely. Moreover, the combinations of different generation within the work environments or even societies are different from each other. Therefore, the outcome of studying in different situations could be somewhat different from each other. The generation groups who differ from the conventional culture usually cannot participate in defining the rules and standards used to make meaning. Hence, coordinating of these different group workers in such a task environment is often very controversial. The group that would be dominant among the other task groups in the work area usually spread their own beliefs and attitudes as if its views and approaches are universal and accepted by all other groups and members. Assimilation among these groups promotes self-alienation by engendering self-denigration where individuals differ from the neutral accepted norm. In addition it could provide the condition for covering or even demolishing individual beliefs and customs.