Management Fad Essay Example | Topics and Well Written Essays - 2000 words

Management Fad - Essay Example Often marketing researchers have associated fads with 'craze'. It is from this definition that TQM adopts fad strategies to maximise the overall profits of their firms. According to Camerer and Knez, the fact that management fashions like Total Quality Management (TQM), organisational culture and Business Process Reengineering is due to adopting managerial tools on a temporary basis, therefore "if the job of TQM is coordinating change then, once the job is done the terminology becomes useless and should make way for a new 'fad'" (Jackson, 2001, p. 21) Therefore in order to class a management idea as a true 'fad', one must study the market and identify the target consumers. Management tools have also become increasingly influential in research practice. For example, the field of brand and marketing consultancy employs techniques deriving from ethnography, as evidenced by press coverage in the UK Sunday Times Business Section (25 August 2002, section 3, p. 8). The author has found that the world's leading advertising agencies increasingly employ interpretive techniques drawn from identifying 'fad' behaviour in their pursuit of penetrating consumer insights. (Hackley, 2003, p. 2) In circumstances where there are umpteen ... According to various researches more or less defined frequently science terms give complexity to science theories with meanings more relevant to firms. Organisation change 'fad' method leads to emergence and empowerment as a tool for management. The record over the past several decades where on one hand presents fad's reasonability, on the other hand states its weaknesses as well. In this context 'fad' is misused on the grounds of legitimacy for management ideas that do not become legitimised by resting on a foundation of high-quality research are quickly replaced by the next fad coming down the pike. (Lissack, 2002, p. 207) It is therefore not necessary that the classification is always reasonable. However it often depends upon consumer external and internal research. If for some reason an organisation has remained unable to identify consumer needs, there is a possibility that 'fad' technique fails. Whether an organisation is aimed to restructure its product or brand management or an organisation is targeted to re-brand strategies, it has to make its 'fad' effective. Therefore in order to make a 'fad' planning effective, the company needs to adopt scenario driven planning and analysis. Scenario Planning In order to put a stoppage to the declining productivity, corporate restructuring is required in the form of scenario-driven planning which acts as a new productivity source for strategy design and implementation. The best thing about scenario planning is that instead of adopting a single alternate to the problem, it lists all the possible alternative techniques and solutions. Scenario Planning or a projected sequence of events begins by identifying variables relevant to a firm's