Module 1 Case Assignment Coursework Example | Topics and Well Written Essays - 1250 words

Module 1 Case Assignment - Coursework Example It has a high market vision of a sustainable future implying that the coming generation will be in a world regarding creativity, variety and choice at heart. Businesses will enhance human and biological community’s integrity. Various institutions will be held accountable for their operations. In addition, it will be a world that honors education with the freedom to exchange ideas. Whole food faces strategic issues in both economy and competition. From the initial stages of being a one-store, it has grown to $8 billion a year corporation. Statistics indicates that as of 2008 (Quinn, 2012). The company is reputable in high-quality standard foods, Ethical relations like fair trading activities, choice of the product, premium services like cooking lessons and other related information like the use of labels and recipes. In addition, the customer services are duly executed where trust and confidence inbuilt; lastly the external information like information about the products is up to date (Pfeffer & Veiga, 1999). In several instances, the consumers have felt that the company is honest, approachable, and transparent in its operations. The retail environment is trustworthy and feels that it’s the only supermarket to shop in. The final result has been strong loyalty between clients and the brand (Veiga, 1999). It usually begins with whole foods, a whole people, and the whole planet. However, the holistic approach and declaration of independence becomes the top, followed by environment and sustainability, Health and Nutrition, Ethical development of the business and finally development in social aspect (Quinn, 2012). Persons from diverse social aspect form part of the audience to the supermarket. There is a range of customers, but the key ones are working parents between the age 30 and 50 preferably women, Professionals are not left behind and lastly the city dwellers. It is, however, important to note that it is not easy to become green. As the